Seven key facts about the Affair art fair, where you can buy a work for $300.

With a collaborative, federal, and accessible approach, the Affair Fair returns this year with more strength and presence than ever. From tomorrow until Sunday , downtown Buenos Aires will become an epicenter of contemporary art with the third edition of this event, which brings together 30 galleries. –between residents and guests– in the historic Galerías Larreta.

In a challenging economic context, Affair renews its commitment to attracting new audiences and collectors , with works by established and emerging artists, at prices that seek to break with the idea that art is only for a select few.

What distinguishes Affair is not only its decentralized curation and inclusive spirit, but also the way each space is presented as a shared experience between like-minded projects. Without hierarchies or VIP areas, and with offerings ranging from ceramics to photography, installations, graphic art, and intergenerational crossovers, the fair consolidates its identity as a living, diverse, and open artistic ecosystem.

Below, in seven questions and answers, you'll find everything you need to know to understand why Affair has become one of the most exciting fairs on the Argentine cultural calendar.

Affair is a contemporary art fair that focuses on a collaborative format, horizontal collaboration between galleries, and the inclusion of federal and international projects . Launched in 2023 as an accessible alternative to traditional art fairs, it has quickly established itself as a meeting point for emerging galleries, established artists, and new collectors. Its third edition will take place from August 28th to 31st at Galerías Larreta, in the heart of downtown Buenos Aires, accessible via Florida and San Martín streets.

The third edition of Affair will take place from August 28th to 31st , one day ahead of the opening of arteba. The venue is once again Galerías Larreta, an iconic passageway in downtown Buenos Aires that combines traditional architecture with exhibition spaces. This central and accessible location reinforces Affair's commitment to bringing contemporary art to a wider audience.

Affair 2025 brings together 30 galleries: 15 residents already part of the organizing core and 15 guests , selected directly by the residents based on artistic, conceptual, or personal affinities. This distributed curatorial model generates authentic connections and real collaborations between spaces. Unlike other fairs with marked hierarchies, Affair promotes equality between projects : there are no zones for grandmasters or emerging artists; everyone shares the same floor plan.

The fair also focuses on a strong federal presence and international reach . Participating galleries include Sasha Dávila (Córdoba), Crudo (Rosario), TokonOMa (CABA), Tierra (Córdoba/CABA), among others, along with international venues such as Judas (Valparaíso, Chile) and Galería del Paseo (Punta del Este, Uruguay). In addition, two successful projects are being consolidated: "Mi primer Affair," a digital catalog of accessible works for new collectors, and "Infancias," a space with workshops and activities for children.

One of Affair's key assets is its intention to open the market to new buyers . According to its president, Oli Martínez, it's possible to acquire a first-time work of art with an investment of between $300 and $600 , even payable in pesos and by credit card. Some galleries, such as Vasari or Sasha Dávila, will also offer pieces by established artists, with prices that can reach $20,000.

The fair aims to generate a new, more accessible and diverse collecting scene . Last year, with only 17 galleries, nearly 120 works were sold. This year, with twice as many participants and a richer artistic offering, expectations are high even in a challenging economic climate.

This edition is curated by Florencia Battiti , who proposes a fair without hierarchies, with established and young artists sharing space without distinction. The overall production is by Verónica Santalla, and the spatial design was conceived by Marina Christe and Heidi Jalkh . Carlos Gutiérrez, artist and editor, was called upon to work on the installation from the perspective of materiality and the connections between works.

This curatorial approach seeks not only to showcase works, but also entire projects , showcasing ideas, processes, and collaborations. Notable examples include the Project Office space, which brings together Nicola Costantino with artists such as Marcos López and Nora Iniesta, or the Crudo project in conjunction with Galería Rubbers, where works by Berni will coexist with mid-career artists such as Nicole Mazza and Hernán Camoletto.

Affair's diversity is one of its hallmarks . It will feature sound art, ceramics, graphic art, installations, and photography, among other disciplines. The intersection of genres, generations, and territories is deliberate. The works presented range from historical series, such as Nicola Costantino's "ParDEs" ceramics, to contemporary proposals with a feminist or dissident approach, such as those from the Chilean gallery Judas.

The projects aren't just sales showcases: many aim to showcase artists, spark dialogue, and challenge traditional exhibition methods . It's a fair that views art not as a product, but as a shared experience.

Because it offers a real and powerful alternative to the traditional art fair model . Because it's built on collaboration, horizontality, and access, rather than competition and exclusivity. And because it opens the door to new audiences and collectors in a historically restricted market.

In a country with a small art market, where dollars tend to be more in the bank than in circulation, Affair demonstrates that it is possible to sell, connect, and grow from a more open and collective perspective. It is, in the words of its curator, a true "affective ecosystem."