Music Festival 2025: on social media, all of Europe is meeting in Paris

" It's almost my favorite day in Paris ," excitedly announces a young American woman working in marketing in Paris on her TikTok account. " DJ sets, live bands, concerts absolutely everywhere... and the best part is, it's all completely free! "

The young woman isn't the only foreigner excited about the approach of the summer solstice. According to the train ticket sales platform Trainline, the number of passengers traveling by train between the United Kingdom and France on the weekend of June 21 and 22 increased by 19% compared to the previous weekend.

Beyoncé's concert, which has been setting the Stade de France alight for three days in a row since June 19, has certainly attracted many foreign fans. But the influx of these young European music and party lovers can also be explained by the viral publicity the event has been experiencing this year on social media . What outfits should you wear to be "stylish" and "comfortable" all evening, which areas of Paris should you favor, where to stay... On social media, " tips " and "good advice" in English are circulating massively, and in all languages.

Could the Fête de la Musique, established in 1982 by the Minister of Culture, Jack Lang, and intended as a national and popular celebration, which often gives pride of place to regional music and amateurs, have become the biggest music festival in the world?

This is, in any case, the plan of Culture Minister Rachida Dati, who this year inaugurated the first edition of "France Music Week." By proposing a week, which began on Monday, June 16, rather than a single day, the government intends to " place France on the world music map ," in the words of Emmanuel Macron.

The world's leading players in the music and tech industries have also been invited to a rich program led by the Centre National de la Musique, including several conferences and a global summit scheduled for Friday, June 20, at the Opéra Garnier in Paris. " With France Music Week, France can become the leading music producer in Europe ," the minister said in an interview with Le Figaro.

To close "France Music Week", a large free concert is to be held in the gardens of the Louvre Museum. On the bill: Camille, Christine and the Queens, Jeanne Added, La Femme, Major Lazer Soundsystem, Solann, Sol Gabetta, Malik Djoudi and Youssef Swatt's. A place, and certain names, that awaken the memory of an Olympic summer in Paris. The nostalgia is assumed: during the concert, the Olympic cauldron will rise again from the Tuileries Gardens, to overlook Paris.

Several Olympic Games players are in fact behind the scenes at "France Music Week": the creative director, Thierry Reboul, is the one who oversaw the Games ceremonies , the musical director is none other than composer Victor Le Masne; finally, producer Romain Pissenem, responsible for the closing of the Paralympics, is the artistic director of the event.

If "France Music Week", and before it the Olympic Games, have allowed many French artists to be discovered and promoted, ranging from French variety to electronic music, the success of the 2025 music festival can also be explained by an international success forged by French artists themselves.

Indila's music video " Dernière danse " remains the most-watched French music video internationally, with over 1.2 billion views on YouTube. It is almost joined by Aya Nakamura 's Djadja , which reached the billion-view mark in February 2025. Upon its release in 2018, this song, reinterpreted last summer with the Republican Guard for the Olympic Games, was already an international success. By reaching number 1 in the Netherlands in 2019, Djadja dethroned Édith Piaf's La vie en rose , the last French song to reach the top of the Dutch chart.

More recently, Bécame , by the French-Cameroonian rapper Yamê, was enjoying global success and exceptional popularity on TikTok, with 1.2 million followers. These are well-known names, to which are added the fame of Belgian singer Angèle, Tayc, and the entire " French touch ," the electronic scene embodied by David Guetta, Daft Punk, and Kavinsky... So many mumbled English lyrics and rhythms that are likely to resonate throughout Paris on Saturday.