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Taylor Swift buys back the rights to her first six albums

Taylor Swift buys back the rights to her first six albums
American singer Taylor Swift performs on stage during "The Eras Tour" at the Hard Rock Stadium in Miami Gardens, Florida, on October 18, 2024. CHANDAN KHANNA/AFP

Taylor Swift announced on Friday, May 30, that she has achieved her "greatest dream" by acquiring the rights to her first six albums, ending a long battle over ownership of her work.

"All the music I've ever made is mine now. All my music videos. All my concert footage. Album art and photos. Unreleased songs. Memory, magic, madness. Every era. My entire life's work," the singer writes on her website.

The pop princess was at odds with music industry mogul Scooter Braun, who acquired the Big Machine label in 2019 for $300 million, according to press reports, thus gaining control of the majority of Taylor Swift's recordings, who felt she had been "robbed" of her work.

The owner of the master recordings—the original recordings used to make vinyl, CDs, and other digital copies—decides how the songs are reproduced or sold. These coveted recordings are one of the main sources of income for the artists who own the rights to them.

Scooter Braun then sold the rights to Taylor Swift's first six albums to the investment firm Shamrock. In an attempt to regain control of her work, the American singer even re-recorded four of her early albums, adding "Taylor's Version" to these tracks.

“In complete autonomy”

"All I ever wanted was the opportunity to work hard enough to one day be able to buy back the rights to my music, without constraints, without partnerships, with complete autonomy," added the singer, thanking Shamrock Capital for giving her the opportunity to buy back the rights to her early albums, including Fearless and 1989. The amount of the transaction was not specified.

Taylor Swift wrote or co-wrote most of her own repertoire, allowing her to re-record songs without owning the recordings. As a teenager, she signed with Big Machine in 2005 before leaving the label thirteen years later.

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With record revenues of $29.6 billion, the global recorded music market experienced a tenth consecutive year of growth in 2024, driven by subscriptions to streaming platforms and the success of stars like Taylor Swift, the International Federation of the Phonographic Industry highlighted last March.

Thanks to an increased number of paid subscriptions, streaming accounts for 69% of the sector's global revenue, according to the organization, which still placed Taylor Swift at the top of its list of the most streamed artists in 2024.

The American singer's latest world tour, "The Eras Tour," which spanned 2023 and 2024, grossed approximately $2 billion, according to industry magazine Pollstar . This makes it the highest-grossing tour in music history.

The World with AFP

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