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Vermeil, brass, plated… what are the best alternatives to gold jewelry?

Vermeil, brass, plated… what are the best alternatives to gold jewelry?

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Alternative gold metals are making a name for themselves, also shining with their radiant side. Here's a look at the opinions of designers and fashion houses who have been using them for a long time.

When Charlotte Chesnais launched a brand in her own name ten years ago, the jewelry designer, like many others, had little knowledge of metals. " Plated metal, pure silver, 18-carat gold, 24-carat gold, 9-carat gold, gold plated... It's hard to navigate. What mattered most to me then was the design of my jewelry. I naturally thought they would be gold. I fell off my chair at the prices when I went looking for manufacturers! " As early as 2015, a gram of gold was priced at around 37 euros, which is considered a record, and implies very high manufacturing, and therefore sales, costs. " What's the point of creating jewelry if women can't afford it? " she wonders. To appeal to as many people as possible, she turned to vermeil, " little known and yet hallmarked, therefore considered a precious metal ," she explains. I totally accept it in the store, it is placed before silver and just after gold...

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