Why do French women like Korean beauty so much?
With their avant-garde formulas, their preventative approach and their immediate effect on radiance, skincare products made in South Korea are appealing in France well beyond teenage girls.
It's an unexpected success. In just a few months, this hydrating mask from the Torriden brand has climbed into the top 3 sales of the "clean beauty" concept store Oh My Cream!, surpassing the cosmetics giants Augustinus Bader and Tata Harper. It must be said that this Dive In Mask alone brings together all the codes of Korean beauty: a low price (displayed here at 7 euros), an innovative texture with its cellulose sheet soaked in five types of hyaluronic acid and above all the famous "glass skin" effect (shiny and flawless) which is driving social networks crazy.
Also read Juliette Lévy (Oh My Cream!): “No cream has ever erased a wrinkle”
“ We have tested many fabric masks of this type, but the most impressive are, without a doubt, those that come to us from Korea ,” observes Fanny Morel, communications director at Oh My Cream!. This one is impregnated with 30 milliliters of active ingredients, the equivalent of a bottle of serum in a single application. I’ll let you imagine the result…
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