An immersive exhibition addresses the "most human" side of Frida Kahlo.

▲ The immersive experience opens on July 17 at the Espacio Alter headquarters in the Anáhuac neighborhood. Photo courtesy of the studio .

Ana Monica Rodriguez

La Jornada Newspaper, Monday, July 7, 2025, p. 5

The biography of Frida Kahlo, a woman who challenged her era with strength, rebellion, and artistry, transforming pain into an immortal legacy , can be experienced through an immersive experience spanning a thousand square meters of screens, installations, previously unreleased music, and historic photographs.

Frida Kahlo: The Life of an Icon is an immersive biography that, beginning July 17 at Espacio Alter CDMX, will reveal the artist's childhood, as well as her passions and moments that forged her legacy as an emblem of global culture.

This biography is presented without reproductions of her paintings in order to take a further step in the new immersive languages , explained the directors Leonardo Ulloa and Xavier Pedraza about the initiative that uses video mapping, the third dimension, kinetic sensors, audio remastering and artificial intelligence in order to reveal Kahlo from a more human side.

We seek to put ourselves in her shoes, in certain stages of her life that shaped and shaped her, but using different narratives in interactive, holographic spaces with virtual reality and artificial intelligence; that is, we use multiple technologies that help us delve into her life , Ulloa said.

The experience is designed chronologically, following a journey from his childhood to his death; we begin in 1907 and end in 1954, all narrated through 11 technologies .

This initiative, Ulloa recalled, was born in 2019, when the immersive and interactive experience development studio merged with its colleagues in Barcelona. “This is a Mexico-Catalonia project, in which we seek to explore and guide viewers through the stories of global figures, one of whom is Frida Kahlo, one of the most complex figures of the 20th century.”

With resilience, she overcame countless challenges in her life, from her childhood with polio, to the accident and everything that ensued. She is recognized for her work and for Diego Rivera; now we offer to delve into the artist's biography with technology to tell new generations what her life was like from her perspective , commented Xavier Pedraza.

The tour takes an hour and a half, during which, in addition to learning about stages of her life, you'll see holographic pieces and explore the fashion she herself established. Everything adds up to this pictographic, dreamlike, and emotional journey. Leonardo Ulloa elaborated on the project, which was carried out in collaboration with the Frida Kahlo Corporation .

The immersive production premiered in Barcelona, ​​from where it traveled to Singapore, New York, Montreal, Rio de Janeiro, Tel Aviv, and Sydney, among other cities, until it finally reached Mexico City.

The opening of Frida Kahlo: The Life of an Icon will be on Thursday, July 17 at Espacio Alter (Laguna de Términos 260, Anáhuac neighborhood).