The manufacturer of Labubu isn't giving up and is announcing a new product. The stock market is in a frenzy.

Labubu , a plush monster with a mischievous grin, has taken the world by storm. Created by artist and illustrator Kasing Lung, the character was created in 2015, but it didn't exactly make a splash at the time.

It wasn't until 2023, when the collectible toy manufacturer Pop Mart started selling plush keychains with the creature's image... that the real pop culture armageddon began.

Everyone loves Labubu : children, adults, collectors, celebrities… Even if you haven't attached the famous mascots to your backpacks and handbags, I can't believe you haven't heard about this phenomenon. And it looks like you will continue to hear about it, because Pop Mart , whose profits have significantly increased this year, has no plans to stop.

Labubu is back... in a mini version

The Chinese company has announced a new product: a mini version of Labubu . Pop Mart CEO Wang Ning announced during a press conference in Hong Kong that the iconic monster will return as a cell phone charm .

A mysterious teaser for a new product also appeared on the company's Instagram , suggesting the new series will be called The Monsters Pin For Love . The new Labubu launches on August 29th.

We suspect that if Pin For Love is sold in surprise boxes , just like the classic The Monsters , it will be another sales hit and… a true collector's obsession. Just a reminder that blind boxes are essentially buying a "pig in a poke" : the buyer doesn't know what figure or mascot is inside.

New Labubu? Stock Market Reacts to Pop Mart's Announcement

Pop Mart announces the new Labubu , and the market? Of course, it's going crazy. The company's shares soared 12.5 percent after the announcement of the new product line!

The new product will also boost the company's financial performance. Wang Ning , CEO of Pop Mart , announced during the earnings conference that the company will likely exceed its annual sales forecast. The target was $21.7 billion, but the company predicts it will reach as much as $32.6 billion.

So if you think the Labubu boom is over, I have some bad news. I suspect Pop Mart has a few more ways up its sleeve to heat up the atmosphere around the evil-smiling monster.