Women are taking over the market! They're spending more and more boldly. New report from Art Basel and UBS 2025

New data from the Art Basel and UBS 2025 report is turning the art world upside down. Young, affluent women are investing more in art than men. What's more, they're doing it more boldly and with greater vision.

Who really drives the global art market today? The latest Art Basel & UBS Survey of Global Collecting 2025 , published on October 23, offers a surprising answer: high-net-worth women spend a staggering 46 percent more on art than men .

The study surveyed over 3,100 wealthy collectors from ten of the world's most important markets, revealing not only new purchasing trends but also a subtle shift in power in the art market.

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Let's start with the basics. According to the report, collectors will allocate an average of 20 percent of their wealth to art in 2025, a significant increase from the previous year (15 percent). Among the ultra-rich ( those with assets exceeding $50 million ), this share reaches a staggering 28 percent.

The young generation – especially Gen Z – is investing in art even more intensely, treating it as a way to build a family and emotional legacy.

Nearly 90 percent of young collectors who inherited works decided to keep them – not for financial reasons, but out of a need to continue their family history.

The report's findings clearly show that young women from Generation Z and Millennials are taking the initiative. They are buying more, faster, and more boldly. Unlike older collectors , who prefer classics and stable investments, young female collectors seek excitement, risk, and fresh voices. Over half of the women surveyed admitted to regularly investing in the work of emerging artists, compared to 44 percent of men.

It's not just a matter of aesthetics, but also of identity. Young, wealthy women increasingly treat art as a manifestation of independence, worldview, and emotion, rather than solely as an investment.

One of the report's most symbolic findings is that 49 percent of works in women's collections come from female artists , compared to only 40 percent in men's collections. In the United States and Japan, female collectors have even surpassed the 50 percent mark. This is a subtle but significant shift in the art world, which for centuries has been dominated by men, both on canvases and in auction catalogs.